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Reinforcing Positive Behaviour In Children (inc ADD, ADHD)

Having seen the extremely positive results back from addressing the literacy problems that many children with ADD and ADHD have, (Seeing Spells Achieving is the UK’s No.1 NLP book for communicative disorders) we are always looking for complimentary solutions. We were very impressed to see at a recent education show that advancements are being made in positive reinforcement for children.

One pioneer in the field is Victoria Ballard who has won a regional excellence award for her praise and encouragement charts. A leading education spokesperson said:

“There are many ways to reinforce positive behaviour. Reward charts, when used properly, are an effective, tangible tool, which parents can use to help their children develop into happy, healthy, well-rounded individuals. Simple, effective reward charts, can help parents feel positive about their abilities as parents, as well as providing a simple framework that children can use to aid positive development. The Encourage & Praise™ generic charts alongside the bespoke charts produced to address specific issues provide a variety of tools to facilitate positive reinforcement in a wide range of situations. The flexibility within each chart enables each family to customise their charts to suit their own needs, thus increasing motivation to use the chart and improving the outcome. The Encourage & Praise™ charts are second to none and, in my view, it is their total flexibility along with the fact that there are different charts for children at different stages of development that makes them such valuable tools for encouraging positive development.”

The charts are simple and engaging and we’ve added a range of them to our online bookstore alongside our literacy and bedwetting books.

Credit Chart for Boys

Credit Chart for Boys

Credit Chart for Girls

Credit Chart for Girls

 
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Posted by on February 15, 2010 in Parenting

 

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In BBC interview, Leading Relationship Expert Claims Long Distance Relationships Can Be Healthy

One of the consequences of the global economic issues is that many couples find themselves in the difficult position of having to work away from each other. When it is a choice between paying the bills and living apart because you can get a short or medium term contract, there is often little debate.

Relationship expert Sue Ostler (see her new book Flirt Diva) took part in this weeks BBC documentary on long distance relationships, and was asked to comment on two areas. Firstly around the subject of flirting whilst your partner is away. As long as it is harmless flirting, it is a far cry from cheating. Sue argues that when it comes to cheating the distance has nothing to do with it. People in long distance relationships are more likely to flirt Sue says.

The second question posed to Sue is whether a period of time at distance is good or bad for a relationship;

“I’m a big fan of the long distance. If you can get through that you can get through anything. It provides a history that you can look back on, and you can look at each other and say ‘You know what, we survived that. Yes, I’d go the long distance relationship, I’d give it the 10 out of 10”.

To listen to the documentary visit the BBC website – 1Xtra – Long Distance Relationships

Flirt Diva by Sue Ostler

Flirt Diva by Sue Ostler

 
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Posted by on February 14, 2010 in Relationships and Dating

 

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Pearson Addresses The Lack Of Motor Racing History Fiction

Motorsport News commented recently that there was a “not a lot of great motor-racing based fiction available” which we were pleased to hear, as that was a key reason why when we saw the manuscript for A Ribbon Of Road In The Moonlight from Michael Pearson we were delighted to publish it. Whilst we generally don’t publish much fiction, where the subject is historical then we like to take a look.

Mike’s credentials as a historical writer were strong having written two naval non-fiction books and he brings the same attention to the 1950s era to this his fictional début. Motorsport News went on to say;

“The story centres on Mike Brookes, the boss of the fictional Pegasus Car Company, and his attempt to win the Targa Florio in 1957. If you have a strong interest in the great road races of the of the 1950s you’ll find plenty to enjoy. It certainly captures the spirit of the era.”

We’ve had lots of positive feedback on our previous bestselling non-fiction motor racing book ‘TOK258 – Morgan Winner at Le Mans‘ which in a similar vein catalogues a compelling David vs Goliath story from 1962, TOK’s story being a true one told by a Morgan enthusiast with input from Charlie Morgan the chairman of the company and the drivers in the race itself.

Other motoring magazines have been even stronger with their praise for Mike’s book. The Southern Car Club Magazine sai;

A ripping yarn for the petrolhead. Its 245 printed pages but won’t take long to read, so evocative is its fictional subject; with writing sufficiently compelling for the book to be a ‘non-put-downer’. It’s a recommended fun read for any petrolhead, and pretty accurate in its descriptions of – fictional – technical stuff. Read it”.

What we think is a key, and coming out in this second review above, is the mix between Mike’s love for 1950s motor racing, which is easy to see when you read the book, and historical writing expertise. A lesson perhaps for all those budding fiction writers out there – take a subject that you are personally fanatical about and start with the facts.

A Ribbon Of Road In The Moonlight

A Ribbon Of Road In The Moonlight

 
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Posted by on February 14, 2010 in Book Launches, Motor Racing History

 

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Rugby Football History – The Orgins vs The Game Today

I have to admit to being a late convert in life to the game of Rugby – well into my thirties. Coming from a football family I didn’t realise the huge gulf between the preening primadonnas and big money of the modern game of football, and the more gentleman’s game of rugby football. Every game I watch reinforces that it’s all about the game – not the hype around it.

It has been a delight to publish the re-release of ‘Rugby Football in the Nineteenth Century‘ originally published by the Isthmian Library back in the late 1800s when Rugby split into two codes. Here Graeme Marrs M.B.E comments on the book and how historian Paul Spiring has brought this amazing book back for today’s rugby fans:

It is both a privilege and a pleasure to write the Foreword to this fascinating addition to the library of Rugby Books. I am particularly delighted as Bertram Fletcher Robinson was a relation – admittedly much further up the family tree – but a relation nevertheless and one who obviously had the true ethos of the game very much in his heart.  I shudder to think what he would make of today’s game, with its professionalism and all the disadvantages that brings. I admit to being firmly in Will Carling’s ‘Old Farts’ camp. The ‘amateur’ game is for me, albeit one cannot stop progress.

Apart from family, I also connect with Bertram Fletcher Robinson in rugger terms.  He won three Rugby Football Blues for Cambridge University during the early 1890s:  today the Anti Assassins (periodically described as the poor man’s Barbarians!) play Cambridge University at Grange Road every year in the Lent Term:  I just happen to be the current Honorary Secretary of the AAs!

I can only describe this book as a thoroughly entertaining read – not only entertaining but instructive and it gives the reader a thorough insight into how the game was played and the spirit in which it was played at that time.  Paul Spiring has done a splendid job both in researching the subject and producing such a readable volume:  all credit to him.

I commend this book to all – one does not have to be a rugby enthusiast to derive enjoyment from the read, although it should be mandatory reading for all involved with the Rugby Football Union!

The book was released on the 16th February in Europe, USA, and Australia.

Rugby Football In The Nineteenth Century

Rugby Football In The Nineteenth Century

 
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Posted by on February 13, 2010 in Book Launches, Rugby History

 

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How to flirt: lessons for women with The Guardian

Flirt Diva Sue Ostler is joined by Guardian journalist Helen Croydon out and about in London’s Covent Garden on a Friday night to try out Sue’s flirting techniques. Drawing from her new book ‘Flirt Diva‘ Sue takes Helen through her paces as a flirt class first-timer and takes on the ‘less sophisticated one-liner lads’.

“Ostler claims that learning to flirt should have a far higher-reaching aim than getting someone’s phone number. “It is about lighting the spark to your personality and letting people see it shine through. Flirting opens yourself up to new people and opportunities. What I teach helps ladies socially and in work situations.”

It seems then that flirting is more about learning to be liked, not learning to be fancied. From what I saw, the pick-up theory for the boys is far less advanced.

It’s worth reading through some of the comments on the article – we especially like the poor guy that tried to re-enact a scene from The Game. Full article here:

 
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Posted by on February 9, 2010 in Relationships and Dating

 

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Facebook Community Marketing – Sherlock Holmes Groups

Alistair Duncan’s last book Close To Holmes is a companion for those Sherlock Holmes fans that visit London and want to retrace the steps of Sir Arthur Conan Doyle (ACD) and visit the places that featured in the Holmes stories and those that were dear to the author.

This sets the scene for what Facebook does best – bring together people with very specific interests to share information and images about their chosen subject. In this case it is Sherlock Holmes fans that have used Alistair’s book on a visit to London – Close to Holmes Photo Stories.

There are hundreds of thousands of groups on Facebook and those that seem to be enduring are those that have a reason for lots of additional content on a regular basis – keeping the group members coming back again and again . Alistair’s is an excellent example of that – the key element of the group is the photos from the Holmes fans as they visit the various locations around London – including The British Museum, Covent Garden, Norwood, Croydon and dozens more.

In June this year another book Arthur Conan Doyle, Sherlock Holmes and Devon: A Complete Tour Guide & Companion will cover ACD’s time in Devon and showing the changing times will include all the GPS locations for all of the sites so that the intrepid fans armed with their iPhones (and no doubt iPads by then) and other GPS enabled devices will be able to effortlessly travel around without the need to print maps.

No doubt author Paul R Spiring will create a similar group on Facebook. Both authors have excellent blogs to support their online activities – in fact, Paul’s BFROnline is one of the most visited Holmes and ACD blogs in the world despite being originally set up to chart ACD’s close friend Bertram Fletcher Robinson‘s (BFR) short but stunning life.

Close To Holmes

Close To Holmes

So the new world for authors, where they themselves are becoming brands also means learning a whole new series of marketing tools that didn’t exist a few years ago. So set up your Facebook group and drive traffic to it from your Blog and Tweets and reflect back to the day when marketing as a publisher meant faxes and promo sheets in the post to the dozens of bookstore chains (RIP Borders, only Waterstones and the independents left now).

 

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How to snare your perfect partner on the first date

The dating game is tricky, and with Valentine’s Day just around the corner, loads of new couples will be embarking on that all important first date.  Sue Ostler was interviewed this week on Scottish TV’s The Hour.

But what things should you do on the night – and what shouldn’t you do – to make sure you secure a follow-up date?

Sue Ostler from the Flirt Diva Academy has some advice for those taking the leap with a new partner. According to her, one of the biggest mistakes girls can make is wearing a revealing outfit. She explained: “Girls often make the mistake of flashing the flesh and it does create the wrong impression.

“It’s intimidating for men actually when women overdo it, or when they’re showing too much, or when they’re really over the top. Sue added: “I think it’s rather nice for the first date if you leave a little for the imagination and wear something quite demure, something quite understated. Think of it almost as you would a job interview, but a little more relaxed.”

Drinking too much on a first date is a recipe for disaster too, that can be both embarrassing and dangerous. Alternating alcoholic drinks with water helps you to keep in control of the situation, and can drive a conversation without turning into a giggling, silly mess.

Anyone who has ever been stuck on a bad date will know that being with someone who is full of their own self-importance is one of the biggest turn-offs, so make sure not to talk too much about yourself. Offering up little bits of information about yourself, and asking tag questions, that will get your date to tell you more about them, is the best way to go, Sue advises.

Body language is a big indication of whether things are going well, so guys should look out for signs that his date is into him. These include the girl playing with her hair and the stem of her wine glass, and laughing at all his jokes. Unfortunately, however, men more often than not don’t pick up on subtle signs like this!

Sue also thinks it’s wise to plan ahead when going on a date. Of course, everyone knows about the rescue phonecall, but Sue thinks the rescue text is a little more subtle, and ensures if you are having a bad time, or feel at all in danger, that you have a plan of escape.

Finally, you should avoid ordering any food that is messy to eat, such as pesto, Spaghetti Bolognese or anything that has to be picked up, because this is not a good look when trying to impress a would-be partner!

And Sue believes that guys should act like gents and treat their date with respect, by paying for dinner on the first date. She said: “Look, we’re modern women, and yes it’s the 21st century, we don’t need a man to pay for us, we don’t expect a man to pay for us – but you know what, we like a man to pay for us.”

Sue has written a book called Flirt Diva – For Women Who Want to be Bold and Sassy and have a Fabulous Life!

Flirt Diva Sue Ostler

 
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Posted by on February 6, 2010 in Relationships and Dating

 

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The Author and The Brand

With over thirty authors in our stable we have a real mix of the academic, the businessperson, the philanthropist and the storyteller. In a decade that will be dominated by online (only one large physical bookstore chain left now in the UK following the demise of Borders) there has never been a greater opportunity for the author to use their book as a marketing tool – for their own name as brand or their company brand.

There is much talk about ‘the author being the brand’ and there is a lot of truth in that though there is plenty of opportunity for those authors whose book represents a business tool to focus on the business brand as well as their own personal brand. Lets look at some examples.

Sue Ostler’s brand is ‘Flirt Diva‘ and her book is quickly becoming the training manual of choice of single women in the UK and beyond to tackle the challenging modern dating world. Sue links in with related activities to enhance and drive her brand – Hen Parties that include a flirting masterclass, Speed-Dating Evenings with her as the guru star guest and much more.

Alistair Duncan’s brand is himself. With two successful Sherlock Holmes books under his belt (Eliminate The Impossible and Close To Holmes) and a third being launched on the 1st March (The Norwood Author) Alistair is becoming established as a rising star in the Sherlockian and Doylean worlds. He’s building the brand with his Alistair Duncan Blog and Alistair Duncan Twitter account. Wherever his Sherlockian advertures take him he is building a credible brand underpinned by his books and supplemented by the social activity.

Olive Hickmott has several brands, one of which Empowering Health tackles health related NLP issues. Olive has two books in the field – Recover Your Energy and You Too Can Do Health and in addition to Olive’s Twitter Account and various blogs Olive is also a regular speaker at conferences and contributor to magazines and journals – in the autumn edition of Amoena Magazine for example where Olive feeds in to helping cancer sufferers who are ‘running on empty’.

So whether you are growing your personal brand or your company brand let your books contribute to and lend vital credibility to it.

 
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Posted by on January 30, 2010 in Publishing

 

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New Arthur Conan Doyle Book Gets Rave Review

Alistair Duncan’s new book ‘The Norwood Author – Arthur Conan Doyle and the Norwood Years (1891 – 1894)’ has received its first major review – 4 stars and a glowing report from The Bookbag.

The book covers a critical stage in Conan Doyle’s life – and one that has been rarely covered by other historians.

“This book does an excellent job in detailing his activities as a resident of Norwood. There is a comprehensive choice of illustrations, both old and new, and appendices on relevant articles about him in the ‘Norwood News’ as well as his cricket performances. Also included is a brief note of what happened to him and his contemporaries in the ensuing years, and on how Norwood celebrates the legacy of their famous resident over a hundred years later, not least with an exhibition at the local Wetherspoons. The solid research has clearly been a labour of love, and the result is a concise volume with which no Conan Doyle enthusiast should be with out.”

The book comes out on the 1st March and is one of the most eagerly awaited by Doyleans.

The full review is available at  The Bookbag

The Norwood Author

The Norwood Author

 

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Bedwetting cure – combine NLP and Hypnotherapy

Bedwetting is a distressing problem for many children, making them anxious about normal activities like sleepovers and school trips. The British Medical Journal says that while most children are dry by age 7, about 5% of ten year olds, and 3% of fifteen-year-olds still have trouble controlling their bladders at night.

Alicia Eaton has combined NLP (Neuro Linguisitc Programming) with hypnotherapy to create a cure for bedwetting that is having a more than 95% success rate.

Alicia was interviewed recently on BBC Radio 4’s Woman’s Hour as part of their parenting series

BBC Radio 4 Recording

Alicia’s book ‘Stop Bedwetting in 7 Days’ has already jumped into the top twenty NLP titles in the UK and is selling very well in the USA following an endorsement from NLP guru Michael Neill. Michael kindly tweeted his support to his large Twitter following shortly after the book’s launch.

Alicia is an NLP master practitioner and has a practice in Harley Street in London.

Stop Bedwetting in 7 Days

Stop Bedwetting in 7 Days

 

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