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Facebook Community Marketing – Sherlock Holmes Groups

Alistair Duncan’s last book Close To Holmes is a companion for those Sherlock Holmes fans that visit London and want to retrace the steps of Sir Arthur Conan Doyle (ACD) and visit the places that featured in the Holmes stories and those that were dear to the author.

This sets the scene for what Facebook does best – bring together people with very specific interests to share information and images about their chosen subject. In this case it is Sherlock Holmes fans that have used Alistair’s book on a visit to London – Close to Holmes Photo Stories.

There are hundreds of thousands of groups on Facebook and those that seem to be enduring are those that have a reason for lots of additional content on a regular basis – keeping the group members coming back again and again . Alistair’s is an excellent example of that – the key element of the group is the photos from the Holmes fans as they visit the various locations around London – including The British Museum, Covent Garden, Norwood, Croydon and dozens more.

In June this year another book Arthur Conan Doyle, Sherlock Holmes and Devon: A Complete Tour Guide & Companion will cover ACD’s time in Devon and showing the changing times will include all the GPS locations for all of the sites so that the intrepid fans armed with their iPhones (and no doubt iPads by then) and other GPS enabled devices will be able to effortlessly travel around without the need to print maps.

No doubt author Paul R Spiring will create a similar group on Facebook. Both authors have excellent blogs to support their online activities – in fact, Paul’s BFROnline is one of the most visited Holmes and ACD blogs in the world despite being originally set up to chart ACD’s close friend Bertram Fletcher Robinson‘s (BFR) short but stunning life.

Close To Holmes

Close To Holmes

So the new world for authors, where they themselves are becoming brands also means learning a whole new series of marketing tools that didn’t exist a few years ago. So set up your Facebook group and drive traffic to it from your Blog and Tweets and reflect back to the day when marketing as a publisher meant faxes and promo sheets in the post to the dozens of bookstore chains (RIP Borders, only Waterstones and the independents left now).

 

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How to snare your perfect partner on the first date

The dating game is tricky, and with Valentine’s Day just around the corner, loads of new couples will be embarking on that all important first date.  Sue Ostler was interviewed this week on Scottish TV’s The Hour.

But what things should you do on the night – and what shouldn’t you do – to make sure you secure a follow-up date?

Sue Ostler from the Flirt Diva Academy has some advice for those taking the leap with a new partner. According to her, one of the biggest mistakes girls can make is wearing a revealing outfit. She explained: “Girls often make the mistake of flashing the flesh and it does create the wrong impression.

“It’s intimidating for men actually when women overdo it, or when they’re showing too much, or when they’re really over the top. Sue added: “I think it’s rather nice for the first date if you leave a little for the imagination and wear something quite demure, something quite understated. Think of it almost as you would a job interview, but a little more relaxed.”

Drinking too much on a first date is a recipe for disaster too, that can be both embarrassing and dangerous. Alternating alcoholic drinks with water helps you to keep in control of the situation, and can drive a conversation without turning into a giggling, silly mess.

Anyone who has ever been stuck on a bad date will know that being with someone who is full of their own self-importance is one of the biggest turn-offs, so make sure not to talk too much about yourself. Offering up little bits of information about yourself, and asking tag questions, that will get your date to tell you more about them, is the best way to go, Sue advises.

Body language is a big indication of whether things are going well, so guys should look out for signs that his date is into him. These include the girl playing with her hair and the stem of her wine glass, and laughing at all his jokes. Unfortunately, however, men more often than not don’t pick up on subtle signs like this!

Sue also thinks it’s wise to plan ahead when going on a date. Of course, everyone knows about the rescue phonecall, but Sue thinks the rescue text is a little more subtle, and ensures if you are having a bad time, or feel at all in danger, that you have a plan of escape.

Finally, you should avoid ordering any food that is messy to eat, such as pesto, Spaghetti Bolognese or anything that has to be picked up, because this is not a good look when trying to impress a would-be partner!

And Sue believes that guys should act like gents and treat their date with respect, by paying for dinner on the first date. She said: “Look, we’re modern women, and yes it’s the 21st century, we don’t need a man to pay for us, we don’t expect a man to pay for us – but you know what, we like a man to pay for us.”

Sue has written a book called Flirt Diva – For Women Who Want to be Bold and Sassy and have a Fabulous Life!

Flirt Diva Sue Ostler

 
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Posted by on February 6, 2010 in Relationships and Dating

 

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The Author and The Brand

With over thirty authors in our stable we have a real mix of the academic, the businessperson, the philanthropist and the storyteller. In a decade that will be dominated by online (only one large physical bookstore chain left now in the UK following the demise of Borders) there has never been a greater opportunity for the author to use their book as a marketing tool – for their own name as brand or their company brand.

There is much talk about ‘the author being the brand’ and there is a lot of truth in that though there is plenty of opportunity for those authors whose book represents a business tool to focus on the business brand as well as their own personal brand. Lets look at some examples.

Sue Ostler’s brand is ‘Flirt Diva‘ and her book is quickly becoming the training manual of choice of single women in the UK and beyond to tackle the challenging modern dating world. Sue links in with related activities to enhance and drive her brand – Hen Parties that include a flirting masterclass, Speed-Dating Evenings with her as the guru star guest and much more.

Alistair Duncan’s brand is himself. With two successful Sherlock Holmes books under his belt (Eliminate The Impossible and Close To Holmes) and a third being launched on the 1st March (The Norwood Author) Alistair is becoming established as a rising star in the Sherlockian and Doylean worlds. He’s building the brand with his Alistair Duncan Blog and Alistair Duncan Twitter account. Wherever his Sherlockian advertures take him he is building a credible brand underpinned by his books and supplemented by the social activity.

Olive Hickmott has several brands, one of which Empowering Health tackles health related NLP issues. Olive has two books in the field – Recover Your Energy and You Too Can Do Health and in addition to Olive’s Twitter Account and various blogs Olive is also a regular speaker at conferences and contributor to magazines and journals – in the autumn edition of Amoena Magazine for example where Olive feeds in to helping cancer sufferers who are ‘running on empty’.

So whether you are growing your personal brand or your company brand let your books contribute to and lend vital credibility to it.

 
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Posted by on January 30, 2010 in Publishing

 

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New Arthur Conan Doyle Book Gets Rave Review

Alistair Duncan’s new book ‘The Norwood Author – Arthur Conan Doyle and the Norwood Years (1891 – 1894)’ has received its first major review – 4 stars and a glowing report from The Bookbag.

The book covers a critical stage in Conan Doyle’s life – and one that has been rarely covered by other historians.

“This book does an excellent job in detailing his activities as a resident of Norwood. There is a comprehensive choice of illustrations, both old and new, and appendices on relevant articles about him in the ‘Norwood News’ as well as his cricket performances. Also included is a brief note of what happened to him and his contemporaries in the ensuing years, and on how Norwood celebrates the legacy of their famous resident over a hundred years later, not least with an exhibition at the local Wetherspoons. The solid research has clearly been a labour of love, and the result is a concise volume with which no Conan Doyle enthusiast should be with out.”

The book comes out on the 1st March and is one of the most eagerly awaited by Doyleans.

The full review is available at  The Bookbag

The Norwood Author

The Norwood Author

 

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Bedwetting cure – combine NLP and Hypnotherapy

Bedwetting is a distressing problem for many children, making them anxious about normal activities like sleepovers and school trips. The British Medical Journal says that while most children are dry by age 7, about 5% of ten year olds, and 3% of fifteen-year-olds still have trouble controlling their bladders at night.

Alicia Eaton has combined NLP (Neuro Linguisitc Programming) with hypnotherapy to create a cure for bedwetting that is having a more than 95% success rate.

Alicia was interviewed recently on BBC Radio 4’s Woman’s Hour as part of their parenting series

BBC Radio 4 Recording

Alicia’s book ‘Stop Bedwetting in 7 Days’ has already jumped into the top twenty NLP titles in the UK and is selling very well in the USA following an endorsement from NLP guru Michael Neill. Michael kindly tweeted his support to his large Twitter following shortly after the book’s launch.

Alicia is an NLP master practitioner and has a practice in Harley Street in London.

Stop Bedwetting in 7 Days

Stop Bedwetting in 7 Days

 

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Flirt Diva Comments on UK Sex Survey

We have a host of intersting authors with MX and the one with the most press coverage has to be Sue Ostler. Dubbed “Flirt Diva” by the press, Sue is the UK’s leading authority on flirting and is the relationship expert at the Metro.

When the latest UK survey on British attitudes to sex was published in January it was no surprise that they asked Sue to comment.

“In these recessionary times, people turn to entertainment and, in today’s society, that takes the form of sex. People want sex and they want it now – but they are time-poor. There’s not as much time to invest in meaningful relationships, so people are spending money on entertaining themselves through sex”.

Commenting on the traditional view of the British being very prudish about sex Sue added that people are more open about the issue now, with less stigma and shame these days.

The Metro feature also mentioned Sue’s Flirt Diva Academy which has helped thousands of women to gain the confidence to find a meaningful relationship by passing on the skills Sue has perfected working with some of the world’s most interesting divas including Kylie, Madonna and Pamela Anderson.

The survey confirms that while men are increasing looking for a sex as entertainment, the vast majority of women are still looking for that meaningful route.

Some of the key results from the survey:
–    51% of people are in favour of legalising prostitution
(56% men, 46% of women)
–    One third of men and 10% of women have bought pornography
–    10% of men have paid for sex compared to 1% of women

Flirt Diva by Sue Ostler

Flirt Diva by Sue Ostler

 
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Posted by on January 24, 2010 in Relationships and Dating

 

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Publishing In a Digital World

With our feature in the Sunday Times a few weeks ago we have been approached by several would-be publishers and have consequently put together a simple consultancy package in 4 hour sessions that goes through all you need to become a book publisher in the new digital world. It’s been a fascinating process as it has reminded me of the bumps along the road in setting up the publishing company. It’s also prompted me to start the long overdue process of the publishing blog.

It’s three years down the line and we now have over 50 titles with around 30 authors. I look back and I wish I had had access to a mentor to explain this new world and the landscape that stretches from self-publishing at the one end and the major publishing houses at the other end. We are working now with our second ‘new publisher’ Matthew (Murielle Maupoint was the first and her debut title came out a few weeks ago) and have one session a week covering everything from distribution to setup, marketing to dealing with authors. Matthew commented that he learnt more in the first hour than he had gleaned from a couple of months of web research.

A few of my friends have commented on the logic of tutoring new publishers that are essentially entering our market of ‘partnership publishing’ but let me share a few revelations. Firslty the process of re-examining ones own business and putting down in writing the steps you would have done, had you know them, if you were starting again from scratch is actually an excellent experience. I’m able to sit down with my fellow directors and show the end-to-end of the business which until then was largely inside my head.

Secondly, its a brilliant form of networking. I feel I have made an excellent contact in Murielle and intend to keep in touch and be at the end of the phone as her business grows and I am getting the same feeling from Matthew too. Murielle has already referred business my way and in consultancy session 1 Matthew gave me some great ideas that I will be following up on too. Finally, an probably most importantly I am thoroughly enjoying it.

It’s a big market out there and there is space for thousands of partnership publishers – a learning from the process for me has been the need to begin to specialise when you reach a certain size – we will focus on NLP and therapy, Victorian Literature and ’cause based’ books (like Environmental) as the book sales do start to feed off each other.

So if there are any more would be publishers out there that want to accelerate their start and avoid the pitfalls we identified then we’d be delighted to hear from you. It’s not quite ‘digital publishing company in a box’ but pretty close.

 
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Posted by on September 19, 2009 in Publishing

 

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