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The Lancet – Oncology – Reviews Throat Cancer and NLP Book

“Hern excellently describes living with cancer.” The Lancet

We mentioned in a previous article that our proudest moment as a publisher came with Keith Hern’s appearance as an advocate for a mouth cancer charity on ITV’s This Morning and the recent review in The Lancet came very close as well. The Lancet is the most revered of medical journals and to even get considered important enough for a review is an honour. Below are comments and extracts from the long review which appears in Volume 11, December 2010.

Bangers and Mash charts Keith’s battle against throat cancer with the help of NLP and the review is glowing on how well Keith describes that journey.

“Hern excellently describes living with cancer – working out how to tell family and friends, and combining everyday life with the endless hospital appointments, scans, and blood tests. Hern uses italics to express his thoughts and differentiate them from what he actually says to medical staff, on the whole this effectively communicates the “daily turmoil” of what is actually going on behind his clichéd brave face”.

Several hospitals, including the Royal Marsden where Keith was treated are using the book with patients. A recent comment from a team leader there reaffirms the Lancet’s comments;

“Yesterday, I was in a research session looking at the role of acupuncture to resolve dryness of the mouth after radiotherapy. There were about six participants during the session and while they got all these needles stuck on them, one of the patients talked about your book. He said that he thoroughly enjoyed reading your book and that it gave him reassurance that he was not alone in what he had gone through.”

That seems to be a key role for the book that is born out in dozens of testimonials from around the world. The frankness and honesty combined with the level of detail on the process he went through is helping lots of patients – facing all types of cancers. One patient fed back;

“Had an amazing day today met the team of docs and nurses who are going to make me better, they could not believe how happy and positive I was. I know our cancers are both different but i didn’t stop talking about your book ….and how step by step it helped me understand so much.  I never knew what pet and ct scans where or radio therapy was but your book told me not only what it does but how it feels which most docs dont know because they have never had it done”

The Lancet article also comments on how helpful Keith’s photography throughout the book is in painting the picture for cancer patients.

“The photographic diary of his cancer treatment is a more interesting and effective way of illustrating his treatment that using words alone, and generally this photographic approach works very well”.

The articles echos at the end the sentiment of many readers of the book;

“Bangers and Mash is a very personal look at the day-to-day reality of coping with cancer and the positive outcome of Hern’s treatment makes it an uplifting read”.

As one doctor’s review on Amazon says, it is a must read for all doctors, cancer sufferers and their families. Bangers and Mash is available from all good bookstores, Amazon Kindle and iBooks for the iPad. More on Keith’s battle in the Daily Mail article comparing his fight with that of Michael Douglas.

Bangers and Mash

Bangers and Mash

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National TV Appearance For Throat Cancer Survivor that used NLP to battle the disease

Keith Hern’s groundbreaking book ‘Bangers and Mash‘ has been a bestseller in many countries in the field of throat cancer. An open and honest journey through his battle with throat cancer, the book is a revelation also for the photos throughout the book. Keith is a professional photographer and took pictures all the way through the battle with throat cancer.

Keith recently appeared on ITVs ‘This Morning’ in a an unprecedented eleven minute interview as an advocate for a mouth cancer charity bringing the message of early identification to an audience of millions.

Keith Hern - ITV's This Morning 30th November 2010

ITV have very kindly put the full interview on their website [click on any of the pictures to be taken to the full interview].

Bangers and Mash - ITV's This Morning

The book is being used by many cancer hospitals and charities both to give hope to patients battling cancer, but also to question existing processes used with patients. The book is available from good bookstores around the world and is particularly popular in eBooks formats – Amazon Kindle and iBooks for the iPad and iPhone.

In the USA the book is available from Amazon and Barnes and Noble.

In the UK  the book is available from Amazon, Book Depository [free delivery worldwide] and Watersones.

Bangers and Mash

Bangers and Mash

 

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Neuro-Linguistic Programming (NLP) Executive Coaching To Beat Cancer

Bangers and Mash is a life story with a difference: this book recounts how professional photographer and alternative therapy sceptic Keith Hern used a topical executive coaching strategy (NLP) to fight throat cancer and win.

Neuro-Linguistic Programming (NLP) is most commonly used to help executives overcome their perceived limitations to reach career goals. NLP Gurus include Paul McKenna, Michael Neill, Richard Bandler and Art Giser. MostBangers and Mash is a life story with a difference: this book recounts how professional photographer and alternative therapy sceptic Keith Hern used a topical executive coaching strategy (NLP) to fight throat cancer and win. businesspeople use the techniques to improve their confidence and sales skills but Keith used its methods for the battle of his life, with results that have impressed and amazed the medical establishment.

Bangers and Mash charts that battle – with great candour and humour Keith tells it like it is. Being a photographer he also shows it like it is, persuading medical staff and friends to take pictures at every stage of his treatment.

The result is a gripping story, not always comfortable, but always honest. Written: “to help anyone else faced with the doom-laden words ‘you have cancer’ to know what it’s like” the book also raises some thought-provoking questions about traditional treatment routes.

Meeting his NLP coach in an entirely unrelated context and prior to his cancer diagnosis, Keith turned up for his first session “an emotional wreck, frightened to death and simply not knowing how to deal with the treatment process.” He left with an altogether more positive outlook having taken the first steps on the road to changing his beliefs to ‘I can beat this’.

Keith credits the regular Neuro-Linguistic Programming sessions with helping to keep positive and give him the energy to fight his cancer. Read the book – it’s inspiring, thought-provoking and ultimately uplifting.

Reviews from businesswomen in particular have been glowing. Internationally successful chef Nigella Lawson comments “I admire Keith Herns spirit and his honesty“.

Businesspeople facing major challenges can take a lot from Keith’s story as he shows how NLP helped him gain focus and drive him towards his goal of surviving the cancer. If Keith could use NLP to take on cancer then there it proves there is a lot there for entrepreneurs to use to tackle the challenges that they face in business.

The link between NLP and energy has been around for some time with the phrase ‘Energetic NLP’ being used by many practitioners.

As a photographer by trade Keith charts the battle with some fascinating images with special permissions granted by The Royal Marsden Hospital. Funds from the book go towards the hospitals great work with cancer patients.

The book is available from all good bookstores and Keith’s website. Booksellers The Book Depository are offering free delivery worldwide on the book. In addition to positive reviews from trade reviewers, people with family members battling cancer have charted how helpful the book has been:

“A brilliant read for anyone who has been diagnosed or caring for someone with cancer as it is inspirational and gives a comprehensive detailed account of life as a cancer patient and how you can win.”

 

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