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Neuro-Linguistic Programming (NLP) Executive Coaching To Beat Cancer

11 May

Bangers and Mash is a life story with a difference: this book recounts how professional photographer and alternative therapy sceptic Keith Hern used a topical executive coaching strategy (NLP) to fight throat cancer and win.

Neuro-Linguistic Programming (NLP) is most commonly used to help executives overcome their perceived limitations to reach career goals. NLP Gurus include Paul McKenna, Michael Neill, Richard Bandler and Art Giser. MostBangers and Mash is a life story with a difference: this book recounts how professional photographer and alternative therapy sceptic Keith Hern used a topical executive coaching strategy (NLP) to fight throat cancer and win. businesspeople use the techniques to improve their confidence and sales skills but Keith used its methods for the battle of his life, with results that have impressed and amazed the medical establishment.

Bangers and Mash charts that battle – with great candour and humour Keith tells it like it is. Being a photographer he also shows it like it is, persuading medical staff and friends to take pictures at every stage of his treatment.

The result is a gripping story, not always comfortable, but always honest. Written: “to help anyone else faced with the doom-laden words ‘you have cancer’ to know what it’s like” the book also raises some thought-provoking questions about traditional treatment routes.

Meeting his NLP coach in an entirely unrelated context and prior to his cancer diagnosis, Keith turned up for his first session “an emotional wreck, frightened to death and simply not knowing how to deal with the treatment process.” He left with an altogether more positive outlook having taken the first steps on the road to changing his beliefs to ‘I can beat this’.

Keith credits the regular Neuro-Linguistic Programming sessions with helping to keep positive and give him the energy to fight his cancer. Read the book – it’s inspiring, thought-provoking and ultimately uplifting.

Reviews from businesswomen in particular have been glowing. Internationally successful chef Nigella Lawson comments “I admire Keith Herns spirit and his honesty“.

Businesspeople facing major challenges can take a lot from Keith’s story as he shows how NLP helped him gain focus and drive him towards his goal of surviving the cancer. If Keith could use NLP to take on cancer then there it proves there is a lot there for entrepreneurs to use to tackle the challenges that they face in business.

The link between NLP and energy has been around for some time with the phrase ‘Energetic NLP’ being used by many practitioners.

As a photographer by trade Keith charts the battle with some fascinating images with special permissions granted by The Royal Marsden Hospital. Funds from the book go towards the hospitals great work with cancer patients.

The book is available from all good bookstores and Keith’s website. Booksellers The Book Depository are offering free delivery worldwide on the book. In addition to positive reviews from trade reviewers, people with family members battling cancer have charted how helpful the book has been:

“A brilliant read for anyone who has been diagnosed or caring for someone with cancer as it is inspirational and gives a comprehensive detailed account of life as a cancer patient and how you can win.”

 

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