We are facing the first truly electronic Christmas trading period in the book publishing industry, and looking back on the last twelve months it has been an incredible period of change.
In November 2009 we were preparing for Christmas in a fairly traditional way as a publisher. Getting stocks in, a series of signings with Borders and Waterstones, and ten new books – everyone wants to be out for the big selling period.
Twelve months on and the publishing industry has changed beyond recognition. Borders have gone from the UK (RIP – we will miss them) and the electronic revolution is truly here – eBooks, social media, eCommerce, and POD all coming into their own in 2010. So what has changed and what will 2011 bring?
To read the full article click here Facing the First Electronic Chrismas