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Category Archives: Book Publishing

The most exciting time for Sherlock Holmes fans and book publishers in modern times?

There is a real sense of excitement amongst Sherlock Holmes fans as we enter autumn 2011. The filming of the new series of the BBC’s Sherlock promises the next episodes in the spring, and teasers for the new Guy Richie film ‘A Game of Shadows’ get shared almost the instant they are made public.

It is wonderful time to be a Sherlock Holmes publisher as well. The resurgence of Sherlock Holmes through the films and BBC series has created a whole new era of fans, and has meant that we will end up having published around twenty new Holmes related books in 2011, including those from a dozen new authors. To put that into context, in previous years, that would be more books than we would publish in total. We have a host of new books coming out in the next couple of months all of which are listed below, but first a quick summary of what has happened this year so far.

It certainly has been our best year in the Holmes genre. We were privileged in the spring to have two of our books shortlisted for the 2011 Howlett Literary Award (Sherlock Holmes Book of the Year) and for The Norwood Author (Alistair Duncan) to have won it. The other shortlisted MX book, Arthur Conan Doyle, Sherlock Holmes and Devon did Paul, Brian and Sadru proud getting nominated. The book also got nominated for Devon

An Entirely New CountryBook of the Year. Sherlockian history is where we started as a Holmes publisher and remains central to our publishing strategy. Any Sherlockian interested in Conan Doyle will have already added Alistair Duncan’s fourth book An Entirely New Country to their Christmas list. It comes out early December and covers the time ACD spent at Undershaw – the timing being important as Undershaw faces destruction [you can find out more at the excellent website Save Undershaw]. A big thank you in particular to Alistair, Paul and Brian. Having three of the most important Holmes historians in our fold is a very important part of MX’s progress in the field.

History is vital, but as you can imagine it is the new mysteries and pastiches that are proving to be our best-sellers with their wide appeal among Holmes fans old and new. Both short-fiction and novels are proving popular, with short-fiction probably the higher sellers as they are often seen as the most accessible.  The Lost Stories of Sherlock Holmes (Tony Reynolds) is our top seller with more than half of the sales on Amazon’s Kindle. Another new short-fiction collection The Outstanding Mysteries of Sherlock Holmes (Gerry Kelly) came out at the end of May and is starting to get a following as well.

Murder In The LibraryFollowing the launch of our US office and website our US author base grew significantly this year. Felicia Carparelli’s Murder in the Library is a modern mystery set in Chicago which has just been picked up for translation into Italian, and Kate Workman’s first (of five so far) novel Rendezvous at The Populaire tackled the tough type of pastiche, the cross-over with Holmes taking on The Phantom of The Opera. The next in the series from Kate, I Will Find The Answer sees The Phantom return and the introduction of Dr.Jekyll. A more traditional pastiche, is Keiran McMullen’s excellent Watson’s Afghan Adventure which has drawn a big fan base for the high level of military detail – his blog, and especially his series entitled ‘The Many Watsons‘ has been extremely popular. Molly Carr took a brief break from the Watson and Fanshaw series (The Sign of Fear and A Study in Crimson) to deliver In Search of Dr. Watson a very detailed biography. The next in her female Sherlock Holmes series is due out in the spring.

ShadowfallTracy Revels from South Carolina pleasantly shocked many Holmes fans with her fantasy pastiche Shadowfall – the dark story surprising many as although it is a fantasy pastiche, it’s quite dark and has already become one of our bestsellers – helped by a very haunting cover. In June we were joined by Dr.Dan Andriacco with a real treat in Baker Street Beat. Not only a book, but a quite wonderful blog [BSB Blog] it’s a collection of in his own words ‘scribblings, ramblings and general Holmes stuff’. The book contains not only a very strong pastiche, but advice on how to write your own. The London Society described reading the book being like “chatting over a drink with a knowledgeable fellow Holmesian.” High praise indeed.

June also saw the most important mystery of all finally put to rest. The Case Of The Grave Accusation tells the story of the real life murder accusation of Sir Arthur Conan Doyle, the creator of Sherlock Holmes and undeniably father of all modern crime fiction. Told in the form of a very funny pastiche, where Holmes and Watson travel forward in time to clear the name of their creator, the book also includes all the evidence required to finally refute the terrible charges that ACD committed murder, adultery and plagiarism of his close friend Bertram Fletcher Robinson. A wonderful collaboration between cartoonist Dicky Neely who wrote the original pastiche and esteemed historian Paul R Spiring make for mandatory reading for all Holmes and ACD fans.

So what’s coming up this autumn? Well, a good mix of new authors and new titles from existing authors. First up on the 5th September is A Case of Witchcraft coming from an expert on witchcraft, Joe Revill who weaves a great pastiche in with his specialist subject of the occult. Also in September (20th) is an epic, and we don’t use the term loosely, Barefoot on Baker Street. Charlotte Anne Walter’s debut novel covers the entire life of workhouse orphan Red who, during her tough and crime filled life encounters Holmes while she is working for the criminal mastermind Moriarty. Simply stunning.

October sees the first book with MX from an established Holmes bestselling writer Thomas Wheeler. We are so happy to get this one as its pretty special. See The London of Sherlock Holmes is a mammoth 400 page opus that includes every single London location related to the Holmes stories, as well as a full character listing. The really clever part of the book, is that it includes street level co-ordinates and Googlemap links so that all electronic versions will enable the reader to ‘walk in the steps’ of Holmes at all the locations. Google’s streetview means that you can jump into any of the locations from the stories and see the real life London streets in front of your eyes – understandably this book took Thomas years to put together and will we are sure become an invaluable exploration tool for all Holmes fans.

On the 2nd November a new author arrives called Gerry O’Hara with his debut Holmes novel Sherlock Holmes and The Affair In Transylvania. Calling Gerry ‘new’ is a little misleading as Gerry is a former film producer with literally hundreds of film and TV credits to his name, including episodes of The Avengers. This is one of three books Gerry has out this year including his autobiography entitled ‘She Called Me Mediocre’, the title having come from Joan Collins with whom Gerry worked. You may not be surprised that there is already film company interest in his take on Sherlock Holmes and Dracula. He has a detailed website showing all his projects at GerryOHara.com.

9th November sees Dr.Dan follow up the success of Baker Street Beat with his debut novel – No Police Like Holmes. It’s not a pastiche, but a modern mystery and the introduction of a new hero Sebastian Mcabe. Holmes fans are going to love (or hate) the first outing as it takes place in a Sherlockian event (deerstalkers and pipes abound) where there has been a murder and Dan pulls no punches with the Holmesian stereotypes that are the prime suspects of the foul deed – very, very funny.

A big thankyou to the growing fan base of the Sherlock Holmes and Arthur Conan Doyle Books group on Facebook and the tens of thousands of fans on Twitter. You make us smile every day ladies and gentlemen and we look forward to delivering quality Holmes fiction for decades to come.

 

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The Secret of the New Amazon Kindle is revealed – ‘Operation Sandwich’

Operation SandwichWe’ve this week uncovered Amazon’s secret weapon in the eBook reader land grab. It explains why the new Kindle reader is selling in its droves and why the other eReader manufacturers need to retaliate very quickly.

Code named ‘Operation Sandwich’ it’s a devilishly clever new tactic in the battle for ereader supremacy – read more.

 
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Posted by on August 7, 2011 in Book Publishing

 

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The very different styles of Sherlock Holmes Pastiches

There are many different types of Holmes pastiche and its an area that’s growing fast for us as a publisher. The most common is what many refer to as a ‘traditional pastiche’. Telling new stories, in the style of Conan Doyle, with the same characters, in the same time period. When you read a good traditional pastiche, you can imagine that it could have come from the pen of Conan Doyle. Within this genre, there are short story collections, like The Lost Stories of Sherlock Holmes (Tony Reynolds), and The Outstanding Mysteries of Sherlock Holmes (Gerard Kelly) that follow the The British Museummini-story format. Adding to the authenticity both of these include drawings similar to those that appeared alongside the Holmes stories when published in The Strand.

In the traditional style you also have novels. We’re delighted to have our first example in Rendezvous at The Populaire which is a fascinating encounter pitting Holmes against The Phantom of The Opera. We have great hopes for this series as there are already four more mapped out.

Both Guy Richie’s Sherlock Holmes and the BBC’s Sherlock are not traditional pastiches, but for very different reasons. Richie keeps to Victorian London, but strays away from the original in a number of areas, not least in the interests of heart stopping action. Though the originals had plenty of action, they weren’t littered with explosions and chases. The BBC have stayed much closer to the original characters, but changed the setting to the modern day. The genius of having Holmes issue simultaneous ‘Wrong’ texts to the assembled press at the Lestrade press conference makes me smile every time I think of it.

It has been very interesting to hear the views of the ‘traditionalists’ when it comes to the above two new interpretations. By and large there is wholesale support for the BBC and clamour for more episodes. Richie in my humble opinion was in a no-win situation as far as the traditionalists were concerned. Nobody would ever be able to compare to Jeremy Brett and Basil Rathbone’s images of Holmes, yet a reconstruction that was very traditional would probably have bombed at the box office, so I think he’s got the mix about right.

A whole new generation of fans are enjoying Holmes on the big screen. Take one look at the Sherlock Holmes group on Facebook for the movie with its 1.4 million fans and you can see that the age range spans across all generations.

The next group of pastiches is still set in the original setting of Victorian London, but takes either new characters and weaves them into the original stories, or takes an aspect of the originals and expands on that particular element. Both these areas can be done both seriously and/or with humour.

The latter is very evident in the series of stories from Molly Carr. Molly takes the character of Mrs.Watson and makes her the central heroine. She adds a side kick in her friend Emily Fanshaw. Molly’s novel follow similar storylines, in the Victorian timeframe with Watson and Fanshaw having their own adventures. Their first outing The Sign Of Fear had the traditionalists up in arms that you could have a ‘Female Sherlock Holmes’ but even those that set out to be annoyed were won over by the humor in the writing which was further exhibited in the second book, A Study In Crimson. Molly stretches the boundaries by pulling in characters from other novels as well. Emily finds herself (many times) dressing as a man to ensure they can progress in several situations where the Victorian era dictates ‘only men can tread’.

More traditional and rather more serious are those focussing on the life of Dr.Watson whose character Watsons Afghan Adventure on Amazon Kindleplayed second fiddle to Holmes and where Conan Doyle left many questions unanswered – great gaps for a pastiche writer to exploit. Take Kieran McMullen. An ex-military man himself (following the old adage about writing about what you know) Kieran decides to answer the many questions about Watson’s military career by writing an entire pastiche novel around it. Watson’s Afghan Adventure as the name suggests covers Watson’s time as a military doctor in Afghanistan. There are several sub-adventures involved in true Conan Doyle style, but the book has a lot of military detail and has been well received by Holmes fans – and extremely well by Watsonians. One look at Amazon USA shows the glowing reviews for the military authenticity. Keiran’s blog has several articles supplementing that detail.

Such biographies of the key characters are popular. Molly Carr took a break from her Mrs.Watson series to deliver what some regard as her seminal work – In Search of Dr Watson – a very detailed biography. Molly has a distinction in Watsonian studies and it shines through.

It is very interesting to note that pastiches appear to be very popular on Amazon Kindle. Perhaps because ebooks have been more popular for fiction rather than historical books, and also perhaps because the original stories are available for free on Kindle and other eBook formats.

The final group of pastiches is the one most removed from the original. The ‘fantasy’ or ‘fantastical’ pastiche takes elements of Holmes, in the case of Shadowfall the main characters, and puts them in situations that Shadowfallare quite a long way from Conan Doyle’s style, location and storylines. In Shadowfall within the first few pages we are introduced to rather nasty fairies (not pretty little things at the bottom of your garden these) and we go on an increasingly dark journey where Holmes is battling to save the soul of Watson.

It is the very detached pastiches that many Holmes historians struggle with but ironically seem the most popular with the fans. Shadowfall has topped the MX charts since its launch in March 2011, closely followed by The Lost Stories of Sherlock Holmes. It will be very interesting to see which has the more enduring following and in which formats.

The full list of MX pastiches (in order of worldwide sales):

  1. Shadowfall
  2. The Lost Stories of Sherlock Holmes
  3. Watson’s Afghan Adventure
  4. In Search of Dr.Watson
  5. A Study In Crimson
  6. The Sign of Fear
  7. The Outstanding Mysteries of Sherlock Holmes (pre-order)
  8. Rendezvous at The Populaire (pre-order)

We also should mention, linked to pastiches are those novels/thrillers that are linked to Holmes through their storylines. Murder In The Library by Felicia Carparelli is one of those. A the book centres around a character who is a big Holmes fan and (without spoiling the plot) the solving of the case requires all their Sherlockian knowledge.

You can engage with all our authors at the Sherlock Holmes Books Facebook Group and find all our books on our websites. We now have sites for UK-Europe, USA, Canada, India, and Hungary.

 

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Global sales have arrived for the independent publisher

Global Expansion

Global Expansion

Two years ago we sold into half a dozen countries. In 2011 we are selling and marketing in to more than 20. The market is truly global now for the small independent publisher. Why?

It’s true that we have seen an expansion of the print on demand (POD) capabilities of our partners so we are selling more physical books into Europe and that’s a part of the growth. It is however ebooks combined with social media that have opened many new markets up.

Of course Kindle is the heavyweight, and we can’t wait for them to expand further. This year through Kobo alone we’ve sold books in UK, USA, France, Germany, Canada, Australia, New Zealand, Sweden, Hong Kong, and India. iBooks through Apple is also proving good in Canada – enough so for us to recently launch a Canadian website.

There are improvements in physical books too. The databases have improve significantly within, and between, the online retailers. For example loading a book up with Amazon now gets the book visible wherever Amazon are – UK, USA, Canada, France, Germany, Japan.

Marketing the books within those countries is need and that’s where social media comes in. Facebook conveniently breaks down, via fan pages, neatly into country groups. Of course many of the big fan pages have global fan bases and that’s useful too.

The near future? We can’t wait for Lightning Source’s new facility to open in Australia as that will open up that region for physical books – I feel an MX Australia will be needed soon. On ebooks it is all about getting the back catalogue live asap and tackling some more distributors.

Exciting times.

 
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Posted by on March 26, 2011 in Book Publishing

 

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Has Colour Print On Demand (POD) Come of Age?

I was there when it all started. Colour Print On Demand (POD). In the less than glamorous surroundings of a printing exhibition (IPEX 2002), a groundbreaking machine called the Xerox iGen3 was unveiled – and many others have followed. But in 2011 is colour POD still out of the reach of book publishers?   <<read more>>

 
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Posted by on February 7, 2011 in Book Publishing

 

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The Past, Present and Future of Book Publishing

A few days ago I was lucky enough to be invited to be a presenter at an ‘Authors Evening’ at the remarkable European School in Karlsruhe in Germany. The educational system abroad can be jarring in comparison to schools in the United States. Education in the States can be accused of having a more lax approach in standard and practice. Take for example the wide range of options available and even accredited college programs online, perhaps an oxymoron. So imagine my surprise when at the school I discover they teach children in five different languages

I’d been invited as two of the speakers are authors with us – Paul Spiring and Hugh Cooke who between them have published nine books with us. They are listed below. Introduced by the head of the school who in previous jobs had been both a printer and run a bookshop, the evening was a fascinating mix. Paul talked about his writings on Arthur Conan Doyle and Sherlock Holmes [there were several senior Sherlockians in the audience] and Hugh described himself as the ‘comic turn’, reading and performing several excerpts from his Panto For Beginners book. The other authors covered a German language novel and academic writings on ancient Italy. The combination of serious subjects with lighter elements throughout [accompanied by cheese and wine] went down very well with the 70+ attendees and has already got glowing reviews from the local press.

For the subject of the Past, Present and Future of Book Publishing I began by outlining how in the last few years the publishing world has changed beyond recognition. I then covered the product itself (books to eBooks), to the retail landscape (online, supermarkets), the publishers themselves and then through to some of the technology and exciting evolution in marketing with the arrival of social media. There are several author case studies featured as well.

The slides are available here through Slideshare.

Book Publishing Past, Present and Future

Book Publishing Past, Present and Future

Books featured on the authors evening from Paul and Hugh:

Bertram Fletcher Robinson (a biography)

Sherlock Holmes, Arthur Conan Doyle and Devon (biography and travel guide)

Pantomime for Beginners

Rugby Football During the Nineteenth Century

Aside Arthur Conan Doyle (twenty stories by Bertram Fletcher Robinson)

On The Trail of Arthur Conan Doyle (Spanish version)

Wheels of Anarchy (reprint of the original from 1900s by Max Pemberton)

Bobbles and Plum (the lost playlets of PG Wodehouse)

The World of Vanity Fair (colour caricatures from Victorian England)

Case Studies:

Bangers and Mash (battling throat cancer using NLP by Keith Hern)

Watson’s Afghan Adventure (Sherlock Holmes pastiche fiction by Kieran McMullen)

 
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Posted by on January 22, 2011 in Book Publishing

 

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