NLP books is a large and competitive market with a quick look at Amazon UK yielding 1,751 books listed and some quite heavyweight publishers involved. Of course the big named gurus are there in the top 100 with Richard Bandler and Paul McKenna with several titles and the ‘Dummies’ series expanding out to several titles too.
We often see ourselves (MX Publishing) as an independent who specialise in publishing subject specific NLP books. We started in the field back in 2006 with Seeing Spells Achieving which has helped tens of thousands of children with learning difficulties (including dyslexia) and our current best-selling book Stop Bedwetting in 7 Days which continues to grow a big fan base – because it has worked for thousands of children.
These applications of NLP are too niche for a big publishing house and indeed, some of our authors are publishing their more general NLP books with the big boys – and that’s quite all right with us. We know our place in the food chain as a medium-sized independent.
With 20+ authors and 14 books in the top 100 in the UK does that mean we are the leading independent in NLP? Maybe, but actually it doesn’t really matter. For us it is about being able to publish NLP books that make a positive impact on people’s lives. It may sound a little trite, but we’re not in publishing for the big bucks [we'd have accepted a lot of bad but mass market books if that was the case].
MX Publishing is best described as a ’cause-led’ publisher. We have several streams from Victorian literature through to NLP but one thing binds them all. We publish books that we can get passionate about [note: a few exceptions in our early years when bills had to get paid.....] and we are fortunate that we can stay true to that.
One of our proudest moments was when Keith Hern was interviewed on ITV’s This Morning as an advocate for throat cancer awareness. His interview reached millions and his book Bangers and Mash has been acclaimed by cancer units all around the world from the USA, UK to Tasmania. A quick read through the sixteen 5-star reviews on Amazon and you can see the passion with which people talk about Keith’s book. This year we published our fourth book on NLP and cancer – Rosie O’Hara’s inspirational book on breast cancer No More Bingo Dresses and once again five star passionate reviews abound.
As we are smaller, we can be relatively agile and have been able to embrace social media (5800+ members of our NLP Books Facebook Page), overall more than 60,000 followers on Twitter and we sell books in more than 20 countries in already about 8 formats from Kindle, to Kobo, Overdrive to iBooks (iPad and iPhone).
There’s much we can improve and especially we want to generate links and collaboration with NLP organisations in the USA and worldwide. We have some great titles that do a lot of good and want to get them in the hands of as many practitioners as possible.
So if you are involved in NLP and would like to get engaged with lots of books that have practical applications then please get in touch – firstname.lastname@example.org.